About Us
Our Beginning
Russell Sutton spent several years building his career in the insurance industry, helping clients navigate health and life coverage. Along the way, he kept seeing the same problem: Retirees were being given individual pieces of advice, but no one was helping them put the full picture together. That realization inspired him to take a more holistic approach.
Russell often says retirement is like a puzzle — built from decisions about Medicare, investments, insurance, long-term care, and legacy planning. Each piece matters, but what really counts is how they all fit together. That’s where he comes in:
“I wanted to guide people through the entire retirement process, not just one part of it.” – Russell Sutton
Using his proprietary LUNAR FORMULA, Russell helps clients organize each piece of their retirement plan with clarity and purpose. The result is a complete and personalized retirement picture — one that aims to give clients confidence in every stage of the journey.
Russell Sutton
Founder & Financial Advisor
rsutton@ellacapitaladvisors.com
With a degree in Intelligent Studies from Mercyhurst University, Russell Sutton brings a unique perspective to financial planning. After building a successful career in the insurance industry helping clients navigate health and life coverage decisions, Russell identified a critical gap in retirement planning services: while retirees received fragmented advice on individual aspects, they lacked guidance on creating a cohesive financial strategy.
This realization inspired Russell to develop a more holistic approach to financial planning. He often compares retirement to a puzzle—composed of decisions about Medicare, investments, insurance, long-term care, and legacy planning. While each piece matters individually, the true value comes from understanding how they fit together.
Russell specializes in retirement advising and risk management (especially in the health and Medicare space) and utilizes his proprietary LUNAR FORMula to help clients organize each aspect of their retirement plan with clarity and purpose, forming a full-picture and completed financial puzzle. The personalized financial plan brings confidence to clients as life changes.
Outside of the office, Russell dedicates time to staying current on industry trends and pursuing professional development. He also finds balance through golf, travel, hiking adventures, and spending quality time with his children.